Jan 08, 2015 when we started the journey of writing going viral, we didnt imagine that it will receive such attention and academic acknowledgement, says coauthor karine nahon. Everyday low prices and free delivery on eligible orders. In going viral, nahon and hemsley uncover the factors that make things go viral online. Will we of the early 21th century be remembered for internet memes like grumpy cat. Based on the 18millionviews video series by black plasma studios, this is the graphic novel story of a minecraft character who doesnt want to be controlled by his user.
Going viral karine nahon and jeff hemsley national. Going viral by karine nahon, jeff hemsley, paperback. Karine nahon, a professor at the university of washington and coauthor of the book going viral, argues the true measure of content going viral. Karine nahon is associate professor at the information school, university of washington, where she is also. Going viral 2019 documentary, company documentary to the 2019 miniseries the hot zone. This books examines the question why ideas, news, memes, videos etc can spread very quicly. Going viral, a new book by karine nahon and jeff hemsley of the uw information school explores the nature of virality and impacts of virality.
Jeff hemsley talked about his book going viral, which he cowrote with karine nahon. Apr 15, 2015 going viral by karine nahon and jeff hemsley explains not only what going viral means, but also how it happens and what happens after an artifact goes viral. Going viral ebook by karine nahon 9780745675480 rakuten kobo. It will certainly be a good way to merely look, open, and also read guide going viral, by karine nahon, jeff hemsley while because time. This concise and insightful book targets a niche topic in the studies of digital. She is the author of the book going viral with jeff hemsley. Going viral is a must read for anyone that is interested in network virality, meaning practically all of us who live a networked life. Karine nahon and jeff hemsley, going viral, 2014 sage journals. They highlight the social features of of virality and challenge the very analogy of virality by emphasising that content to go viral requires agency, whilst. Book coverpolity publishing, 20 going viral, written by karine nahon and jeff hemsley, is a book about that discusses how certain images and videos can have so much outreach through the internet. In their authoritative book on the subject, nahon and hemsley 20.
Going viral, a new book by karine nahon and jeff hemsley of the university of washington information school, explores the nature of virality and suggests that the ubiquitous internet memes of. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. Going viral by karine nahon,jeff hemsley book resume. Going viral by karine nahon, 9780745671291, available at book depository with free delivery worldwide. Apr 05, 2016 book coverpolity publishing, 20 going viral, written by karine nahon and jeff hemsley, is a book about that discusses how certain images and videos can have so much outreach through the internet. She holds a dual position as an associate professor in the information school at university of washington and the interdisciplinary center herzliya. Not, of course, the dogtickling bass player phenomenon as such, but rather, the kind of online artifact indicated by the titles of karine nahon and jeff hemsleys going viral and limor shifmans memes in digital culture. In going viral, karine nahon and jeff hemsley look to uncover the factors that make tweets, videos, and news stories go viral online. Both technological, social practices and cultural circumstances are taken into account. When we started the journey of writing going viral, we didnt imagine that it will receive such attention and academic acknowledgement, says coauthor karine nahon. Review of karine nahon and jeff hemsley going viral and. Do the names susan boyle, alexandra wallace, and psy ring a bell.
The authors differentiate between the topics of the two volumes. Virality of information is one of the most fascinating phenomena in recent years as its. Going viral, goes viral, go viral, gone viral, or variant, may refer to. Read going viral by karine nahon available from rakuten kobo. A compelling argument that viral processes are here to stay, and they are an essential feature of the online. This book provides a summary of the academic literature on viral media events and the research tools for studying them. New book going viral explores nature, impact of internet. Going viral scores second major award for author karine nahon.
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While we all think that going viral is simple and it all depends on how many views the artifact gets, it. Going viral, by karine nahon, jeff hemsley as a matter of fact, publication is actually a window to the globe. She serves as an associate professor at the information school, director of the virality of information retrov research group and a member of the social media lab some lab at university of washington. Going viral scores second major award for author karine. In going viral, karine nahon and jeff hemsley both at the university of washingtons information school embark on the challenging task of investigating internet virality, helping us to understand what virality is and how it works, how we might go about measuring virality, and what benchmarks are required for something to become viral. It is an honor to have going viral considered as an outstanding academic title. Going viral, a new book by karine nahon and jeff hemsley of the university of washington information school, explores the nature of virality and suggests that the ubiquitous internet memes of today, from silly to serious, may indeed make a fair history for tomorrow. Karine nahon is associate professor at the information school, university of washington, where she is also director of the virality of information retrov. Zombies, viruses, and the end of the world 2018 book by dahlia schweitzer going viral 2014 tv episode season 2 episode 5 of. Zombies, viruses, and the end of the world 2018 book by dahlia schweitzer going viral 2014 tv episode season 2 episode 5 of the face, see the face u.
Jun 09, 2014 this book provides a summary of the academic literature on viral media events and the research tools for studying them. Going viral by karine nahon and jeff hemsley summary via publisher, polity we live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Going viral by karine nahon and jeff hemsley explains not only what going viral means, but also how it happens and what happens after an artifact goes viral. Karine nahon affiliate associate professor university of. Karine nahon is associate professor at the information school, university of washington.
Dec 03, 20 new book going viral explores nature, impact of internet virality. She serves as an associate professor at the information school, director of the virality of information retrov research group and a member of the social media lab. Professor nahon is the author of the book going viral 20 coauthored with jeff hemsley. Most see it as a source of entertainment while others condemn it for being a example of humans connection to every other person on the planet. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a vi. Dec 03, 20 going viral, a new book by karine nahon and jeff hemsley of the university of washington information school, explores the nature of virality and suggests that the ubiquitous internet memes of today, from silly to serious, may indeed make a fair history for tomorrow. Each of these now household names was at one time leading a relatively anonymous life in their homes in scotland, america, and south korea respectively, but due to the viral popularity of. She serves as an associate professor at the information school, director of the virality. While we all think that going viral is simple and it all depends on how many views the artifact gets, it is much more complicated than it seems. Going viral by karine nahon meet your next favorite book. Nov 20, 20 not, of course, the dogtickling bass player phenomenon as such, but rather, the kind of online artifact indicated by the titles of karine nahon and jeff hemsleys going viral and limor shifmans memes in digital culture.
Nahon and hemsley also talk about why certain things go more viral than others, and which specific factors help the virality. Aug 10, 2014 karine nahon, a professor at the university of washington and coauthor of the book going viral, argues the true measure of content going viral is not its number of views but the process in. In going, viral karine nahon and jeff hemsley look to uncover the factors that make tweets, videos, and news stories go viral online. Most see it as a source of entertainment while others condemn it for being a example of. In terms of reading material, the viral media course component draws on the book going viral by karine nahon and jeff hemsley 11, the introduction and other sections from spreadable media by. In the book, they explore the patterns of human attention and individual behavior that make events go viral. Karine nahon is a researcher, scholar and activist. Dec 07, 20 going viral by karine nahon and jeff hemsley summary via publisher, polity we live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight.
This concise and insightful book targets a niche topic in the studies of digital media that is becoming increasingly relevant to the public. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Fee download going viral, by karine nahon, jeff hemsley. The whole concept of viral content means different things to different people. Oct 18, 20 nahon and helmsley have done a good job to make the reader question some of the wild claims by bloggers and so called viral marketers who clam to know how to design content to go viral. Buy going viral by nahon, karine, hemsley, jeff isbn. Going viral, a new book by karine nahon and jeff hemsley of the university of washington information school, explores the nature of virality. We live in a world where a tweet can be instantly retweeted and read by.
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